It's a cultural thing. Asian cultures vary dramatically between each other (don't mistake Koreans, Chinese, or Japanese for each other -it won't end well), but they have one thing in common: They have a real sense of every person is part of a collective. Maybe it's because most Asian societies are quite crowded.
The US, on the other hand, has a real sense of everyone is an individual, to the point of actually considering people that follow rules and norms to be "sheeple" (see "antimaskers").
Europeans seem to be in the middle.