A lof of gymnast / psycisian's advice I've read says the opposite. That deadlifts are a great exercize, and should not be restrained to the weight lifting / body builder types.
Great exercise != absolutely necessary or useful towards a specific goal
Maybe increase weight slowly if you're really starting quite low but at some and at a perhaps rather early point compared to what you see powerlifters pulling...Stop increasing the weight. It's tempting to keep going. To chase progress but....it's probably bad in that case.
You can train your muscles. You can't train your spine and you especially can't train your spine out of an injury. You should try to be helping your back with that exercise. I don't think you need it to try and looked ripped. There's other lower risk exercises for that.
However... Deadlifts as the exercise it is? Almost not worth doing in the scheme of things. Want to win a deadlift competition? Sure. But for any other reason I could strongly argue that there are many, many better suited exercises for your health than a Deadlift.
Deadlifts seem to be an extremely functional form of lifting movement to practice. I can see bicep curls being mocked for not providing any general benefits, or static planks not doing much except make you better at performing the static plank.
But the techniques you learn from and the muscles you strengthen doing deadlifts are the same you use when you lift a heavy box off the floor.