The practice of rigging app store removals as a means of increasing launch-hype is becoming an increasingly utilized marketing technique for apps. The "Hey" e-mail app successfully used this tactic recently. This marketing technique is a form of social engineering and fraud that spurs artificial discourse regarding well-known legal hurdles affecting apps. App developers then re-publish a compliant app that capitalizes on the very marketplace that the app developer and their pool of new users claim some deep-seated issue with. The old switcheroo!