Pfft. Who has talked about Color since their launch? Absolutely nobody except HN and TechCrunch.
I'm going to tell you why no one in the UK used Color: 1) no one cares for another photo sharing app -- they have Facebook, and, 2) it's misspelled. :)
I'm going to tell you why no one in the UK used Color: 1) no one cares for another photo sharing app -- they have Facebook, and, 2) it's misspelled. :)
Not quite in the same vein, but instructive nonetheless, many years ago our US born chairman insisted on branding a product with the prefix 'kwik', a relatively common misspelling in the US, instead of 'quick'. The product bombed, and market research suggested the brand simply looked wrong to the target market. We rebranded, and as far as I know -- I've long since moved on -- the product is still around and does reasonably well.
OTOH, "color" is better for Spanish speaking countries.
So it's interesting to find an example of the "opposite": As a non-American, "Color" is strange to you in the same way "Kuller" would be strange to you.
Most people I speak to agree that while what colo(u)r does is pretty cool, it's not enough to make people stop using facebook or anything else, the whole thing smells a bit 'gimmicky'
Name one company which relies on "contentious" spelling and has succeeded. I can't think of one.