Trump was different: he really did say outrageous things, like "hell, yeah we should torture them", or saying "Mexicans are rapists", or calling McCain a loser for being captured. Or think about his dismissal of Covid. That's not propaganda. Or his self-dealing in the White House. None of these things were invented.
There's a liberal mainstream establishment in the US, which will always want to bash conservatives. Trump presented a very large target to them. They quite fairly took aim at it.