Coke doesn’t tell you that Coke is better. It seeks to link the sight, sound, smell and taste of Coke with things that make you happy. The only thing they say about flavor is that it’s classic - your granddad drank the same stuff.

Many people associate 8oz glass bottles of Coke with Christmas. Fizz commercials are part of the movie theater experience. A happy meal is paired with a Coke.

Pepsi usually has a different message; they used to peddle taste, but usually try to assert that cool people drink Pepsi.