§ 316.5 Prohibition on charging a fee or imposing other requirements on recipients who wish to opt out.
Neither a sender nor any person acting on behalf of a sender may require that any recipient pay any fee, provide any information other than the recipient's electronic mail address and opt-out preferences, or take any other steps except sending a reply electronic mail message or visiting a single Internet Web page, in order to:
(a) Use a return electronic mail address or other Internet-based mechanism, required by 15 U.S.C. 7704(a)(3), to submit a request not to receive future commercial electronic mail messages from a sender;
Personally I'm all for requiring an automation enabled unsubscribe header and double opt in (requiring a response from a subscription confirmation email to subscribe in the first place).
And yet it happens all the time. Even Apple does it. I expect Apple’s lawyers have a better understanding of the rules than most people.
You’re right that wording is clear, though you might have misunderstood or skipped over the scope of this CFR, which is “Non-solicited” messages (https://www.law.cornell.edu/cfr/text/16/316.1), and excludes transactional email (https://www.law.cornell.edu/cfr/text/16/316.3). Since the parent was explicitly talking about any email communication coming from accounts you’ve signed up for, it is important to note that the CFR you’re citing does not always apply.
You absolutely can legally require a password to change some subscription and communication settings relating directly to someone’s account, to require otherwise would be a glaring and massive security hole. It’s quite easy to spoof email addresses, and being able to unsubscribe someone else from transactional email subscriptions would be extremely dangerous.
Tell that to eBay. I cannot got them to leave me alone.
There is no unsubscribe link. Only “To change which emails you receive from eBay, go to Communication Preferences in My eBay.” But there is no such option in My eBay.
There is a “Communications Preferences” elsewhere, but there’s nothing in there to stop eBay spam. I have everything set to off, but they still keep coming.
Fortunately nobody's signed up for an account for anything I'd actually care to sign up for myself. It's usually some grocery store in Malaysia or something.