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I've always pronounced it like "pie pie". (But then again, maybe that's because I already knew the "py" was the first syllable of the word "python"?)

Worked out ok for Nintendo on the Wii...

Fair enough.

I wouldn't say Blu-ray has much to worry about on the "blur-ray" front. Plays on words like that are damaging when they call attention to real or perceived weaknesses in a product, but while I can think of a lot of mean things to accuse Blu-ray of, blurry simply isn't one of them.

What language uses "ee' sound for "y"?

And who pronounces blue, blur?

Spanish does.

Not agreeing with grandparent, though. Lots of people admit to playing with their Wiis for hours a day.

It's not pronouncing "blue" as "blur", but extending or duplicating the r.