Keys to your Startup’s success – Conquer a niche market

There is a lot of value in this post

I'll list some pros and cons

Pros of this approach

A) Finding Product Market Fit (which is I guess what you mean by Marketing) is much easier when you focus on a niche

If you go very wide you might never be able to find the right product market fit

Going narrow makes it easier

B) [Perhaps most Important] Fast iteration. You move very quickly from

Being good Product Market Fit - meetings users' needs decently well

TO

Amazing Product Market Fit - meeting users' needs super, super well

There are lots of pros. However, those two are the biggest by some margin

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Cons

A) We're in a world where there is an overabundance of capital. So now you don't necessarily have to 'go niche'

You can go to multiple niches at once, or even wide

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B) Picking the right niche becomes incredibly important

Plus

It's complicated because how do you know you picked the right niche?

You might have a product that is perfect for hair dressers and personal massagers to book appointments, but you are targeting doctors

Sometimes, going wide has the benefit that the market tells you what your product is suited to

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overall this is a good post. The examples are too 'adjusted to fit the post' rather than actual examples where going niche helped

What are your thoughts?