This is all part of a much larger push, and basically the future of everything:
"Welcome to 2030. I own nothing, have no privacy, and life has never been better" - World Economic Forum
https://www.weforum.org/agenda/2016/11/shopping-i-can-t-real...
World Economic Forum is also pushing the "Great Reset" which is a fundamental transformation of the world economy catalyzed by the COVID crisis.
https://www.weforum.org/great-reset
Imagine communism, where nobody owns anything, and everybody just gets enough to get by if they keep working. All consumption is digitally managed and metered.