I can only skim the article at the moment. At the risk of commenting without RTA: perhaps this is about how you use it? My wife uses Facebook for coordinating things in the community, coordinating kids play dates, and for just browsing very fluffy random bits of interestingness. She ruthlessly curates her feeds to remove anything political or generally negative. When I look at her feed it bears no resemblance to the toxic wasteland that I see in my feed. It reflects my usage, what engages me, even if it’s for the worse and leaves me feeling gross.