As you may have heard, today we investigated a number of recent trademark (intellectual property) takedowns, and as a result of this investigation we restored four Facebook Pages. We apologize for any disruption to those who posted content.
Taking a step back, abuse of DMCA and other intellectual property notice procedures is a challenge for every major Internet service, and we take it seriously. In many cases, when we're put on notice we're obligated to take appropriate action. We have invested significant resources into creating a dedicated team (including me) that uses specialized tools, systems, and technology to review and properly handle these intellectual property notices. This system evaluates a number of factors when deciding how to respond -- and in many cases, we require the reporter to provide additional information before we can take action.
As a result of these efforts, the vast majority of intellectual property notices that we receive are handled without incident. Of course, no system is perfect and we're always striving to improve our practices. Rest assured that the dedicated team who handle incoming complaints from rights holders are equally devoted to protecting the interests of people expressing themselves on Facebook. As part of our ongoing efforts to improve, we will be considering the results of our investigation into this matter as we continue to refine our systems and procedures.