He forgot to add:'for Facebook'. Tough luck Zuck. The ad industry has been a thorn in the side of modern life, I'm glad Apple are taking a stand.
I despise the ad industry's current format as any other person, but don't fool yourselves if you think this isn't a move on behalf of Apple to gain marketshare in the ad landscape. Especially after news Apple is building/refining a/their search engine and their propaganda on privacy.