Yes, there is more to the story, but I don't see how AirBnB could've ever become what it is today (even if it's doing poorly now because of covid and other factors) without some unethical "growth hacking."
In my experience, very few successful tech founders are what I would consider admirable people (obviously anecdotal and subjective). In addition to people like Zuckerberg, Silicon Valley attracts straight up con (wo)men like Adam Neumann and Elizabeth Holmes.
https://www.cnbc.com/2017/01/26/airbnb-co-founder-nathan-ble...
https://www.businessinsider.com/airbnb-co-founders-freshman-...