> Lots of people have never even heard of fellow dwarf planet Ceres, but it spent almost as long as a full fledged planet as Pluto.
Well, if the original IAU proposal for the definition of planet had gone through in 2006, not only would Pluto still be a planet but people would be made aware of new planets Ceres, Eris, and others. It also would have highlighted how there's still much to discover in our solar system, since we wouldn't be able to firmly say how many planets there were. The IAU ended up taking the conservative approach in choosing a definition, one that preserved an overly simplistic view of our solar system in people's minds.
The value of the word "planet" is in signaling the importance of an object (IE, no one would care if these were called "Celestial body class A"/"Celestial body class B"/etc.). Saying "rogue planets are not planets" was a way of saying "these things aren't that important, you don't have to worry about remembering them." The ignorance most people have about celestial bodies like Ceres suggests that it was effective.
Worth noting that a "rogue planet" isn't defined in the adopted 2006 IAU definition of planet (which only deals with planets in our solar system, and relies on an orbit for its criteria).