On the subject of using words with no meaning, Aaron Patzer had a different philosophy:

http://news.ycombinator.com/item?id=1219141

When I saw him speak at WebbyConnect a few years back, he said that he felt the competition's use of hard-to-spell and hard-to-remember names like Wesabe and Geezeo really hurt them (and helped Mint). While it doesn't seem to have hurt Zynga, there is a difference in that the name of Zynga's products are quite easy to spell and remember.