Our Story: 2 People, No Funding, $700k+ ARR in Less Than 3 Years

It’s actually 5 years, but just 3 years on the current iteration.

I think this is the first time we’re sharing information about revenue and parts of our personal story as founders of Configo / ProveSource. Configo is the name of our first product, that failed miserably. 2.5 years of countless flights, meetings, POCs and one real customer. We moved on but decided to keep the name because it didn’t really matter. Later on, Configo made sense - because we became a products (with an s) company, with ProveSource and PurpleAds being just the start.

There are countless of stories like ours and none of them are really over-night success fairytale stories. Inspired by Bill, our VP of Growth, we decided to start sharing our story: - How do you get up after 2.5 years of failure day-in and day-out? - How do 2 people (now 4 and counting) run a lean $700k/year operation? - How do we validate a product before we dive in? (there are at least 2-3 products we’ve thrown off a cliff in the last 3 years) - How do you make your first dollar? - How to juggle between multiple products? - How do you scale your team (Rework, I’m looking at you)?

This is part 1 of the story.

We’re going to be sharing more parts of our story, our next step struggles, cool “growth hacks” we tried and more.

Hopefully you gain some insights from this one