Do you also agree that FB was unfairly raked through the coals in the Cambridge Analytica (CA) case and that they (FB) weren't actually at fault?

I do, but at least I am consistent. If the what happened in the CA incident is wrong, the NYU incident is wrong too (ethically. I am not a lawyer and can't comment on legality). If CA was not wrong, this isn't wrong either.

Since at least in the court of public opinion, CA was wrong and FB was a terrible company for letting CA happen, then well FB is doing the right thing by asking NYU to stop.