- Driver stability. Nvidia is not perfect but the 5700 series was awful from AMD (had to return mine). They need to at least match Nvidia.
- DLSS. It started out as a gimmick but with DLSS 2.0 it's just 70%+ free performance improvement with the only downside being somewhat limited game support.
- Video Encoder. Nvidia's encoder has very high quality and is well supported by streaming and recording software. I wonder what sort of improvements the RX 6000 series has?
- CUDA, Tensor Cores, Ansel, etc. I don't really use these things but if I'm paying the same amount I want similar capabilities.
It's kinda crazy that they're using the same silicon in all three cards; the 6800 has 1/4 of the CUs disabled! It is a big chip for 7nm, though. AMD has said that availability won't be an issue (which could give them a leg up on Nvidia in the near term), but I do have to wonder about it.
The 80CU 6900XT was rumored months ago and there was a lot of speculation and incredulity about the memory system to feed all those cores. GDDR6X is Nvidia exclusive so some said a 512-bit bus, or HBM2, or even a combination of HBM and GDDR6. The big cache is an interesting solution, I'm curious how it'll perform. It makes sense in a gaming context where a lot of buffers and textures get reused over the course of a frame. I'm a bit worried about tail latency affecting the 99-percentile frame times which have a huge impact on the subjective experience of smoothness. Also bad for massively parallel compute work.