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I have a hard time believing they'd move away from the MobileMe brand (I mean, a music locker slots in perfectly), and an even harder time believing they'd call it iCloud - Cloud is very much still a buzzword.

Then again, I thought for sure it would be iMobile instead of iPhone, so what do I know?

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Cloud is a buzzword, but there's very little brand equity in MobileMe. I bet less than 1% of iPhone owners have heard of it. And those who have heard of it probably haven't heard very good things.

I bet it's more than that, just because of Find My iPhone, which requires a free MobileMe account. However, I would bet far less than 1% actually has any real education about what it is.

MobileMe will be three years old in July; they used the previous .Mac brand for six years. The me.com domain is a great asset, so I think it more likely iCloud would be a separate brand for media storage.

Perhaps they'd rebrand iTunes, though? The 'Tunes' feels stagnant now.

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