Learnings from Running a Longevity Startup

Some of the more noteworthy lessons I have learned to date as a result of running a longevity industry biotech startup, most of which likely apply to any biotech initiative, were incorporated into the "Notes on Starting a Biotech Company" section of this document:

https://www.fightaging.org/pdf/how-to-start-a-biotech-compan...

One thing that's better than "catchy startup advice" (someone telling you what to do) is reading/listening what someone DID.

I've been trying to get to the next level and summarize such experiences (on startup acquisition channels [1]) for over 2 years and I can say that you start noticing patterns after reading/speaking to 100+ founders. They repeat the same mistakes/learn the same lessons (for example, a lot of people in SaaS realized late that they could charge much more than they thought) and so on.

If I'd have to rate the usefulness of advice, it would be (from least to most useful):

a) Someone telling you what to do based on their experience

b) Someone telling you what to do based on their + observing other experiences (the more, the better)

[1] https://firstpayingusers.com

"Learnings" is still eyeball-scarring for me. How about the traditional "lessons" instead?