I don't follow this argument. Let's pretend I was using a "normal" browser with no extensions. Would I then face the moral dilemma of how long to look at the ads? Or how often to click on them?
The more I make use of the ads, the more I contribute financially (either directly or indirectly) to the bottom line of the content provider, the more I support them. So when I gloss over those ads without fully engaging with them, am I then committing theft as well?
Invoking a "moral" argument about theft here, begs the question, are ads themselves moral? When I read site X, I am not thinking "and as a nice side bonus, it would be cool if they could throw in a side bar making me aware of a miracle drug that will cure my insecurity by the size of my penis." The whole point of ads is basically to trick/deceive me into buying something I had no intention of purchasing originally. Is that not theft?
I know "two wrongs don't make a right", but since morality is relative these days anyway, when I enter a market place (which is what the ad driven economy is) where the whole point is a contest between will you trick me into buying this or not, I figure it's survival of the trickiest.