Which would be why my projects use the “GNUmakefile” file name explicitly, even though e.g. I tend to write to POSIX sh where I can rather than following the “bash scripting” trend. I also remember seeing a project in the wild that had a separate GNUmakefile and BSDmakefile, presumably for similar reasons.
If you use only POSIX make syntax, great for you, but there's definitely a barrier compared to what a lot of people are used to thinking of as Make nowadays.
(This is also ignoring the part where “higher probability” at a glance refers more to popularity than to standards compliance, and I don't read the parent as implying being in an environment where POSIX/SUS compliance is directly related to the set of target systems.)