It’s a nice idea to think that pride is about acting ethically like how you described, but technically, the definition is “a feeling of deep pleasure or satisfaction derived from one's own achievements”. So as long as it’s not about something that they haven’t done themselves, they can feel proud of it.

They might not be able to compete with Figma, but to me personally, I definitely appreciate native apps way more than shells around web based one, which is why I prefer Sketch to Figma.