SpaceX begins public beta testing of Starlink constellation at $99 a month
theverge.com
theverge.com
However, given the way Tesla Motors started out, maybe they're targeting the well-to-do rural and underserved clientele first, and then as more satellites are launched and in orbit, they'll reduce the price to more reasonable levels.
They probably won't provide service in my area, but it'd be a nice alternative if they did.
What are you comparing it to? If you already have a broadband provider you aren't really in the target audience.