Let me explain: I work with the Urlteam, a group of people that saves shorturl->longurl mappings for a bunch of shorteners. The typical life cycle of small shorteners is this:
- URL shortener opens, gets some praise for weird feature that bit.ly doesn't have.
- People actually don't care about feature and continue to use bit.ly.
- Spammers discover the shortener and abuse it.
- Owner closes the shortener because he can't deal with the spam.
All that remains are some non-functional links.