The point isn't that nobody will have reduced packaging, the point is some people have reduced packaging. I'm not saying it's not a way for Apple to get PR points + save some money (that's exactly what it is). Your argument would mean it's pointless to buy a BMW electric car because they sell other cars that aren't. At Apple's scale, the reduction in packaging for a large chunk of consumers might acctually do something for the environment (and Tim Cook's pockets).