Yes, that's basically my point. I also think, on average, a higher price wine will be better than a lower price wine.

A lot of these arguments could be made for any product or service. If you pay more for your house, does it mean that you will live happier? No. You may be much happier in central Montana than New York. If you pay more for your clothes, do they look better? If you pay more for your music, do you enjoy it more?

The whole debate is non-sense. Any consumer who thought they were necessarily getting better wine simply because they paid more probably is not literate enough to have understood this article.