The only sensible way to predict probabilities that aren't extreme is to tell people how the model works and the figures it is currently spitting out. That's is the great thing about these kinds of blog posts, people are kicking the tyres, not just looking at the car.
Nobody predicting a one-off election with a rather special candidate would summarize a 33% chance as equivalent to having no chance.
You're not wrong, but you should not do this.
Silver did a nice writeup of the whole experience: https://fivethirtyeight.com/features/the-real-story-of-2016/
The mistake in 2016, IMO was a) the extrapolation that came from those polls and b) people paying way too much attention to national polls, which have very little connection to electoral outcomes, given the electoral college.
Also perhaps c) the larger public not “getting” statistics in the way they’ve been presented. The NYT had, if I recall, Clinton at 90% chance of winning. That still means that in one of every ten flips of a coin is a Trump win. But people read “90% chance” as “definite win”. I don’t actually know what anyone should or could do about that.
Nobel Prize winner Daniel Kahneman's life's work is about this, what he calls "System 1" and "System 2" of our brain, where System 1 is a fast responder that provides insta-feedback but is largely incapable of processing mathematical inputs. His 2011 book "Thinking Fast and Slow" summarizes his work well.
I'm not sure popular media can be trained to frame statistical probabilities in a way that doesn't provide people with the certainty they crave. But who knows?
Say a national poll predicts 55% of votes for Clinton, 40% for Trump. Whereas 538 predicts 70% chance of winning for Clinton and 30% for Trump. It’s easy to confuse the two and think the second prediction is much better for Clinton when it might be much worse.
538 are aware of the problem, and combating it with a cartoon fox (and better visualisations).
https://projects.fivethirtyeight.com/2016-election-forecast/
28.6% is between 1/3 and 1/4, definitely not 1/5.