> But "Follow the Japanese art of forest bathing" is a much better headline than "try going for a walk in the forest".
Though poorly-worded, it can challenge us to look at mundane things with a fresh point of view.
Yes it's still a simple walk in the forest. No, there's no magical Avatar-style glow of light envelopping us and varying with each step we take in the forest.
But in a world where everything is edulcorated by marketing and by superlatives (think Instagram "perfectness"), it can be easy to loose sight of how wonderful a simple walk in a humble forest can be.
The same trail in the same woods will never look the same twice. Same trees that don't move, yet things change in subtle ways with both fauna and flora which evolve within this life-sustaining playground.
I have never heard this described as "the Japanese art of forest bathing", yet that describes a walk in the woods rather well.
Of course, like any new novelty that comes our way, it's always possible to just cargo-cult it because it sounds cool and not realize what it's trying to get at. And you are right, this is further encouraged by the wellness clickbait. But I'd like to suggest it's possible to look beyond that.