> I am also told that judging people's physical appearance is immoral or even shaming.

I think it's weird that we dance around the idea that looks aren't important when we all know otherwise.

It's why men fib about their height and are insecure about showing photos without hair, and why some women take photos that hide their true figure, and why both take very flattering angles that are unlike day-to-day appearances. There's also a plethora of data from dating websites that show being a certain ethnicity and gender have very different outcomes.

There might be some outliers but the data I've seen from online dating websites show handsome looking men get matched up a substantially higher rate than not-so-handsome guys.