which tells me they are essentially Google-bombing. Is there traffic real?
You are likely zero-overlap with the circles of people that use Pinterest, like middle class "craftsy" stay at home parent that want to make homemade cakes to post on Instagram and hand paint a "love live laugh" wood decoration to place on the fireplace.
I know many people who use Pinterest but none who use Yelp. I'm not being facetious. It might be that Pinterest is much bigger internationally. Yelp hasn't taken off here because it's not trusted and provides no real benefit over Google Maps.
There's also things like this on Yelp, which makes a lot of people not want it: https://thehustle.co/botto-bistro-1-star-yelp/
Pinterest is also a search engine for images. "Images" may include recipes too. Sure Google Images does that too, but Google bases its results on what it thinks you're interested in, but Pinterests' results are based on what you tell it your interests are. Google might think I'm a 20 year old college female because of my interest in memes and cooking, and not give me the results I want.
Before there was Pinterest I thought `Damn my mother-in-law gets a lot out of Oprah Winfrey and there could be "something like Reddit" that scratches the name itch and appeals to women.`
Pinterest was that success and it's really unique as a "originally digital" brand that wasn't born in a global city (e.g. mainstream appeal that doesn't seem mainstream to the tastemakers.) Other brands aimed at women fall into schema that surround an individual celebrity (say Goop) or an idealized femininity -- so Pinterest looks very unique compared to that space.
They both seem to be good at losing money but Pintrest has a few hundred million more in cash to lose atm.
Pintrest's revenue is almost double that of Yelp, im sure that gets compounded through speculation.
I wonder if it may come down to how each earns their revenue.
Is it possible that during the current pandemic many of Yelps customers and potential customers are facing financial hardship?
And in turn is there a chance that with all the home baking, crafts, homeschooling etc. that is currently seeing a boost from the social distancing and lockdowns might cause Pintrest to look like a better bet?
I'm no expert just my thoughts, I could be way off. I bought silver a couple months ago and have watched it lose 12% for no apparent reason.
Pinterest drives the vast majority of organic social traffic for us and those users are real people who spend a long time on our site.