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Agreed. Once I discovered that "it also works outside of YouTube" when I want to archive something I'll just point it at a page and set it loose. It's also handy for archiving an entire podcast by feeding it only the RSS feed URL and turning it loose.

I think a rebrand would and a healthy amount of not-with-a-10-foot-pole-itis in their attitude towards any mention of youtube or music downloading would be helpful. Like a secret menu item at a resturaunt you could use <generic>-dl to download youtube videos, but don't specifically endorse it.

It’s also a valuable tool for making fair use of content from YouTube without further degrading quality with an additional re-encoding further ruining quality. Of course, little surprise the RIAA would ever admit these tools could be used for anything but piracy.