Kids don't give a shit. Privacy is crap, they got their penis pictures on facebook. They want their fucking video games.
People playing games all day don't give a shit. They want their fucking games, stfu privacy and get moar kof33 and fucking get this shit online.
People with money to lose care. They care that their information is stolen because that could lead to their money being stolen.
People who know the value of information care. Thats few people though, since facebook exists.
In the end of the day people are willing to talk shit, when it comes to action that is a different story. How many people were so against EA's rootkits, but how many actually boycotted? Same with Apple? And now its same with Sony. Nobody will do anything. Nobody will boycott, the company will just shrug this off as an "opse".