The blog post conflates general data points with PII. The IP address is considered PII.
While other info can be used for fingerprinting, it’s ok to use in some capacity as long as you don’t.
For background, I’ve done GDPR implantation a in the past, an a privacy advocate in that sense, and spent more time with lawyers in this subject then I’d care to admit.
(Pardon brevity/typos, on phone with unreliable connection)