And I am not sure if Social is the key to making apple more successful or whether its their inherent weakness. All I see today are solutions where social seems to be tacked on as an afterthought regardless of whether it makes sense or not.

And I cant speak for others, but I am not excited about a Facebook phone. A hardware device does not seem to be a natural progression for a company like Facebook. And allowing Facebook, an entity that has now taken dimensions beyond a simple social network in to a Central identity provider, to track every single aspect of my life (location, calls, contacts, browsing habits, etc..) is simply a non-starter.

But maybe an FB phone will appeal to the 18-24 crowd for whom privacy is not as important as the desire to be social.