- It's Markdown, not Word
- Finding an editor that felt comfortable. (BTW, iA Writer is awesome for this.)
Easy parts:
- "You never have to care about formatting again!"
- "Two people can edit stuff at the same time and we can work out the differences later, instead of playing the 'who has the most recent version?' game."
- "Look, you just write text and a nice document with logos pops out the other side, and all of the documents look nearly identical without even trying!"
- "Git shows you the full history of every line of this file."
- "Hey, cryptographic signatures you can use to irrefutably prove the history of the document!"
- "This 'pull request' thing in GitHub shows you exactly the changes you made, like 'track changes' except they're all in one place!"