Early Adopters: Be Picky About Who You Serve

These are all very good ideas.

In my experience, your Early Adopters, as few as they may be, can be segmented into subcategories. Finding eager users with a high-risk tolerance is hard. But, when you do find them, it means that you have tapped into a problem that is frustrating and has no good existing solution.

The main insights you should try to get from these users are the following:

- what exactly is their "Job to be Done"? [0]

- what is their existing workflow? are you solving one thing but unintentionally creating problems elsewhere?

- does this person have the authority or decision-making power to commit to your offering?

[0] https://hbr.org/2016/09/know-your-customers-jobs-to-be-done