Commercialization isn't about how smart you are or how elegant your product is. It's about finding someone else's problem and convincing them to pay you to solve it.
This isn't a jab at Andrew (Coursera shows he has a very good head for commercialization), and this platform looks like a perfectly acceptable solution to a particular customer demand.
It's just a reminder that selling things can sometimes look boring to techies, because customers usually have boring problems.
Sometimes that's all you need to create a real business...
"you can already build such a system yourself quite trivially by getting an FTP account, mounting it locally with curlftpfs, and then using SVN or CVS on the mounted filesystem"
https://news.ycombinator.com/item?id=9224
:-)
Look - seems like you benefited from his M00C and you’re his fan boy/girl. Good for you but let’s not commit the fatal error of pandering/worshipping at the altar of authority.