Cheapest 4g flatrate subscription in CH is 25€/m. Average is 60-70€/m
Same network, same conditions, different label on the box, 3x the price, at a price point where it should matter to most people...
The main differentiation is support.
> The main differentiation is support.
Might be a case of decoy effect in action. Swisscom (the expensive option) gets more customers by introducing a cheaper option with worse support. https://en.wikipedia.org/wiki/Decoy_effect