Comment by 205guy | Hacker News Reader

Comment by 205guy | Hacker News Reader

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I love the fact that the Youtube ideal has let independent creators make so much good content for the world. And after some haggling, Youtube has let the creators retain full ownership.

But the various de-monetization and search algorithm changes show that Youtube retains full control over distribution (and ability to make said living). The creators are totally at the mercy of Youtube and their advertising.

Imagine if there were Utube, Vtube, and Wtube, and a creator could shop around for the best placement and ad deal. It would not be better for the viewer (more like which network now has my favorite show, and do I have to subscribe to all 3), but it would be better for the creators.

Come to think of it, I'm surprised Netflix hasn't gone after some of the big YouTube channels or that Patreon hasn't expanded into curated video hosting. Imagine if Netflix Community had 100's of what we now call Youtube channels--all the respectable ones and none of the dreck.

>> Imagine if there were Utube, Vtube, and Wtube, and a creator could shop around for the best placement and ad deal.

Except there is already a Utube, Vtube, and Wtube and they have been around for 50 years. They are called ABC, NBC, CBS, and there are also like 50 others.

You can "shop around" your product to them, but you have to:

1. Have to gone to the right schools to meet decision makers

2. Have the right connections

3. Not be a minority (there is literally almost no diversity in the industry amongst decision makers.)

I publish on YouTube. There is no way I could publish on ABC, NBC, CBS, Disney, or almost any other broadcast service. Even though I meet criteria 1 (ivy league degree), I dont have the connections and "dont have the look"

Before we burn down YouTube, can we step back and consider how much YouTube has enabled people? Can we also see the very obvious ulterior motive the MSM has to dislike YouTube?

Clearly, I was mimicking the TV network model in my proposal, but the "Utube" naming was meant to imply they all follow the YouTube model (free video hosting website) not become broadcast media with all the elitism that entails. There would be 3 choices when you create your own videos, each offering different ad/placement deals (as opposed to accepting YouTube's or perish).

As the sibling comment states, Twitch is an alternative, but I think that however big the gaming and live video market is, it doesn't generalize to most YouTube content. I'm not sure if Vimeo has ever reached the same level, every time someone on HN mentions them, a creator has said they tried and got no traction/views on Vimeo.

Patreon is odd, they host some exclusive content, but it seems nearly all creators retain their YouTube channel for discovery and Patreon is mostly for processing the donations. I guess in a way, they have siphoned off some YouTube functionality, taking the cream off the top (paying subscribers), and letting YouTube do the expensive part of hosting the content.

I suppose that short of the feds swinging the anti-trust hammer and breaking YouTube into 3 equal companies that compete in the same market, the YouTube monolith is here to stay by market forces alone.

But a creator can? There's Vimeo, Twitch, and Patreon to name the big ones that come to mind.

Youtube has real issues with de-monetization and search algorithms that should be addressed in some way, but I don't see how it's anti-competitive that they have built a platform that attracts tons of viewers, nor that they've found a way to monetize those viewers.

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