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I stopped reading when the author put “unique visitors” from one tool next to “visits” from the other tool.

Those are two completely different metrics that you cannot compare!

Agreed, but I think Plausible differentiates between sessions and visitors? The term should be sessions: non-unique visits across a defined time range. At least that is what I do with Pirsch [0] and on my website [1].

[0] https://pirsch.io/

[1] https://marvinblum.de/tracking

Plausible developer here.

We don't show the number sessions/visits at the moment. Most seem happy with the 'unique visitors' number and we don't want to add extra data to the UI unless it's truly useful.

Yeah I see that on my personal website. Most visitors won't come back later at the same day, so sessions and unique visitors is almost the same.

Gotta love it when analytics platforms don't give analysts access to all the data.

If you read the site, especially the comparison to Matomo, it makes clear that the emphasis is on ease of use, stripped down, clean UX, not the whole kitchen sink.

If you want that, I suppose GA or Matomo are for you? Has to be something to differentiate them, pointless to expect or want them all to be the same.

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