The massive switching cost of IPv6 has slowed deployment for a decade. Since it's so expensive to switch to HTTP/3, it only benefits large companies like Google. To smaller companies it's a cost.
Only 33% of the web is using HTTP/2, which came out 6 years ago. Any big gains we're talking about are many years in the future when internet speed will be maybe double what it is now. The slow adoption of HTTP/2 relative to its great benefits compared to HTTP/3 shows you how bad adoption will be.
Since 3 is single digits percent better than two, I bet adoption won't cross 20% for almost ten years. It's only going to be the FAANG'S of the world that think such as small increase in performance is worth the switching cost.
So that was kinda a rant but I don't think throwing out big numbers because so many people use the web is a strong argument. Users aren't the ones paying a large cost for a small performance increase