> we need companies worthy of our trust
Fundamentally, that's not a thing in the long term. Trust lasts until the next bad quarter if you're lucky, because ultimately a company will choose to abuse your trust rather than go under.
I don't want to come down too hard on companies here, they exist to make money, that's what they're for (and plenty of them provide very useful services).
But the concept of trust doesn't make a lot of sense here. The people that make up a company aren't constant, and if you do find a company with trustworthy employees, they won't take your data with them when they leave, they will leave it for the next person to abuse.
Trusting a company beyond what they explicitly promise (anything in a EULA-like document that says they can change things at any time doesn't count) is setting yourself up to be screwed down the road.