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Peter Kazanjy's "Founding Sales" is a good resource for figuring out how to get those initial customers and all the steps involved with it. I am halfway through it and really appreciate all the details it provides and doesn't hand wave any part of it.

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Thanks folks! So nice of you to share your feedback.

Sales isn’t magic. It’s just a new muscle, and anyone can learn it. Beware of the hand wavy gurus who try to make it sound mystical. It’s just a craft and you can learn it if you put in the work.

Second this recommendation. The first chapter on the psychology and mindset behind selling is worth it alone.

Definitely. That was a great start.

The book also does a good job of addressing concerns about appearing too spammy or scummy. Helped me change my mindset about that part of sales too.

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