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By design I don't mean rounded corners and typography -- I mean things like limiting the networks to universities to begin with, having the Facebook graph mirror real-life social networks, the timing and characteristics of News Feed, Platform, Connect, etc.

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That's not typically referred to as a designer. Those types of things typically fall into the realm of a "program manager".

Oh, ok. The article seems to be talking about designers as the user-centric UX guys, or at least that's how I took it. I believe that this is critical to mainstream adoption, but agree that your point is excellent as well.

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