I said this before, but I still believe Larry and Sergei removed themselves completely from the company because they couldn’t care less about the ad or cloud business per se. More so they might even view it as dirty. It’s a means to an end. Amass as much money (ad/cloud) as possible, get the best possible experts in CS/AI (so many phd’s) and gather every last bit of relevant information/data they can get.

It seems kind of obvious. Their goal is to organize the worlds information and make it universally accessible and useful. What better way to achieve this than to somehow create an AGI/ASI. They are certainly the best placed org to do it.