> As developers who never need help, we tend to forget that some people might do

I think one of the most regularly overlooked areas in which people may need help is through accessibility features. I'm not neurodiverse myself, but things that pop-up and animate can be problematic for those that are.

Having the option there may be useful, but the intrusive pop-ups that the previous comment referred to do not seem useful to me, and could even greater confound the experience for groups of people. I'd expect the intrusive features are mostly driven by conversion rates rather than usability.