What sets them apart is their voice quality and chatroom voice features. This is something that lends itself naturally to gaming but their real success was getting the quality so high that it feels like you are carrying on a conversation in real life.
Everything else was secondary, but essential, it's like getting the toppings right on the pizza. Essential, but secondary.
Because gaming has this unique use case and the fact that there are millions of gamers, created a fantastic beachhead which continues to expand.
However, outside of the core demographic of gaming it certainly hasn't gained much exposure.