It's like a book tour for physical consumer products. That is, if you write a book then your publisher sets you up to speak in 16 or 18 major US cities, but if you've created a product like Bacon Hot Sauce there is no such thing. That's what we're creating with our events, specifically with an audience of the most-followed bloggers and twitter users in each city. The idea is that in recent years new tech startups have been blessed with a ton of amazing opportunities, and we're trying to bring these same opportunities to everyone else.

From the bloggers' point of view, one of the ways they create value is by writing about interesting new products, and what we're offering is an ethical and transparent way for them to discover these products while at the same time getting to meet and interact with the entrepreneurs behind them.

Here is a good writeup that explains it better than I can:

http://www.siliconvalleywatcher.com/mt/archives/2010/03/swag...